Growing up in Seattle, I learned how sports can electrify a city.
Now, I'm dedicated to igniting that same passion through my work.
Directing
Legendary Moments
Collaborated with Seattle’s iconic sports teams to celebrate the Kraken’s first playoff berth in a high-energy commercial, airing immediately following the clinching game.
Marshawn is All-In
This commercial campaign, premiered during Thanksgiving football, features the infamous Marshawn Lynch encouraging Seahawks fans to check out Kraken hockey.
Hoist The Colors (with ODESZA)
Partnered with iconic Northwest duo ODESZA to create a Kraken in-arena video tradition, played at every home game for the past two seasons.
Winter Classic Jersey
Directed and executed the Kraken’s Winter Classic jersey reveal video, detailing the story behind the iconic design 100 years in the making.
Writing
Defend The Deep
Crafted the Kraken’s 2024/25 season campaign, blending hockey highlights with brand storytelling to bring the team’s tagline to life.
‘Release the Kraken’ Open
Produced a one-of-a-kind cinematic hype piece immersing fans in the Kraken Cinematic Universe right before the start of every home game in the 22/23 season.
The Legend Awakens
Commercial campaign celebrating the Kraken shocking the hockey world by taking down the defending Stanley Cup Champions in the 2023 Playoffs.
YEET THE FISH!
Highlighted a Kraken post-win tradition in a spirited commercial featuring players "yeeting" fish from a Seattle tugboat.
Branding
Branding
Defend The Deep
Led the creative strategy and copywriting for the Kraken’s current campaign, driving bold and cohesive brand messaging.
The Legend Awakens
Co-developed the Kraken’s inaugural playoff campaign, igniting fandom across the
Pacific Northwest.
The Next Wave
Defined the Kraken’s voice by co-creating the 2022/23 brand campaign and tagline.
Etcetera x Kraken ‘United by the Sound’
Oversaw the creative execution of a rare wear collection collaboration with ETC Tacoma, blending fashion and Kraken culture.
Reverse Retro Jersey Campaign
Conceptualized and executed the snowy reverse retro jersey campaign, merging nostalgia and modern design.
SEA Identity
Designed the SEA logo, now a cornerstone of the Kraken’s brand identity and merchandise.
Character Development - Old Sailor
Directed over 25 hours of voiceover sessions with the Kraken’s official narrator, establishing the team’s iconic sound.
Macklemore x Marshawn Lynch
Directed the cinematic reveal moment for the Kraken’s official investor announcement, setting the tone for the franchise's future.